Past Predictors For The Future - GRIT Ed. 8 | The Relentless Pursuit - Magazine - Page 32
Past Predictors For The Future
IDENTIFY THE
PLACE YOU
HAVE THE MOST
LEVERAGE TO
MAKE A CHANGE
Tagg identified that power companies are now
accumulating more data and incorporating
more information streams than they know how
to handle. So Tagg began building GridCure
to make sense of and action their disparate
consumption data networks. Analytics aren’t new.
However, even the most sophisticated utilities
are challenged to quickly synthesize their data
into meaningful insights and share key findings
across the business.
When faced with a problem, utility teams are
often limited to one of two remedies: building
their own solutions internally or outsourcing the
issue to a third-party consulting group.
Tagg's Definition
Entrepreneurship
[än-trə-p(r)ə-nər-ship]
noun
: Systematically de-risking big projects that are too
scary for most other people to even attempt.
GridCure provides modular smart grid SaaS
solutions that empower utilities to optimize
their operations and customer service—securely
aggregating data from disparate systems with multi-layered analytics and recommending real-time actionable
insights.
PAST PREDICTORS
E
R
U
T
U
F
E
H
T
r
Fo
TAGG JEFFERSON
CTO and Founder Of GridCure
Next 36, 2014
THERE’S A PHASE WHEN
YOU ARE DEVELOPING A
VENTURE WHERE YOU HAVE
TO CONVINCE A ‘FIRSTFOLLOWER’ OR AN EARLY
AUDIENCE.
This phase is considered critical to any future
success the venture might have. Tagg Jefferson,
the CTO and Founder of GridCure, thrives in that
environment. He loves being a part of that process.
“I’m definitely strongest, skill set-wise and have the
most fun when being able to evangelize new ideas
and opportunities.”
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MARCH 2022 | NEXTCANADA.COM
Tagg claims he has always been disproportionately
motivated by people telling him he cannot do
something, and this kind of attitude played an
enormous part in his entrepreneurial journey. And
specifically, in Tagg’s case, he really likes proving
people wrong.
“The most successful companies and founders I
know are the ones who very systematically remove
risk from their businesses. I know others who exhibit
behaviours closer to gambling - taking massive
risks without any attempt to make that risk smaller
over time. I always try to be in the first category.”
For Tagg, entrepreneurship has given him the ability
to quickly context-shift in communicating technical
subjects. “I firmly believe that good entrepreneurs
can explain deeply complex technical subjects with
authority to anyone, from subject-matter experts to
complete novices, at whatever level their audience
needs for best understanding.”
Through his global work in energy and utilities,
Energy sustainability is one of the core motivators for GridCure. When Tagg talks about how to tackle this
problem, he thinks about where to focus and the size of the impact.
Long-term, the GridCure customer might look very different. They may not be selling to large utility companies
as they exist today — they may be working directly with your neighbourhood, perhaps even directly with your
household. But there will also likely be new companies that emerge that will need to be monitored, maintained,
and managed as new energy technologies pop up.
A resilient entrepreneur like Tagg can adapt to life’s challenges and transform them into something positive or
productive through improved attitude and action.
“IF YOU HAD TO
PICK ONE SOCALLED LEVER
TO ADJUST TO
REDUCE TOTAL
ENERGY USAGE
OR OUTPUT IN A
GIVEN AREA, THAT
SINGLE LEVER
WOULD BE AT THE
LEVEL OF UTILITIES
AND PROVIDERS.”
Next 36, 2014
GRIT | THE RELENTLESS PURSUIT
33